Taste of Place Leadership Program
Taste of Place Leadership is a new online program from the Culinary Tourism Alliance, designed specifically for destination professionals who want to support the growth of culinary and agritourism in their communities.
Participants will progress through the program through a combination of self-paced online learning modules, expert-led discussions, and interactive virtual workshops with other destination professionals in their cohort.
Learning Outcomes
By the end of the program, you’ll be able to:
Define your destination's taste of place and identify storytelling opportunities
Incorporate culinary tourism and agritourism development into regional tourism strategies
Coach your business community to reach culinary tourism and agritourism market readiness
Build and maintain relationships with businesses in the Culinary Tourism Value Chain
Leverage best practices in culinary and agritourism to help businesses develop taste of place experiences
Understand how to design culinary and agritourism trails and other initiatives like ambassador programs and events to market your destination
Regional Tourism Organizations (RTOs)
Municipal Governments
Economic Development Departments
Provincial or Federal Departments or Agencies
Who can benefit from this program
Taste of Place Leadership Training is designed for destination professionals from organizations, including:
Destination Marketing Organizations (DMOs)
Sector Organizations
Program Delivery
The course consists of self-paced online learning modules with supporting workbook activities. Learners will also participate in synchronous sessions led by experienced culinary tourism professionals, and interactive online group discussions facilitating the exchange of ideas and best practices with other professionals in your cohort.
Seats are limited to ensure there are opportunities for meaningful discussions within the cohort. The program will begin in Spring 2025. The expected time commitment for this program is approximately 14 hours over the course of 3 months.
Program Pricing
$3,000 per participant (Culinary Tourism Alliance members are eligible for a 10% discount).
