We specialize in telling authentic food and drink stories that make destinations unique.

Our content creation reflects our regional partners and the best of their stakeholders. Each piece of content or campaign is custom tailored for the region or product we’re promoting.

We can create campaigns on our channels, or content for you to use on yours. Our specialties include:

  • Live Instagram coverage

  • Paid social media campaigns

  • Blog posts and interviews

  • Advertorials

  • Social media ready photography and videography

Working with us is like
a pick-your-own adventure.

Contact us to see how you can tell more engaging, food-forward stories on our channels or yours.

Sample Storytelling Package

We’ll spend at least 24hrs in your destination - eating, drinking and sharing on our social channels. When we get home, we’ll put together a series of stories designed to compel and attract visitors to your region.

Here’s what you could get:

  • Custom proposal outlining itinerary and content plan

  • In-market Instagram stories, minimum of two tiles per stop

  • One Instagram post and one Facebook post per day in market

  • Blogs/itineraries published on our consumer channels, supported with paid social to drive traffic to the content

  • Performance report outlining all campaign metrics

  • Usage rights to all captured photos and videos

  • Includes all meals, travel, accommodations - we don’t ask for comps from tourism businesses. Businesses featured get paid for their products/services along the way.

STARTING AT $5000+HST*

*Rate depends on number of days in-market and number of kilometres on the road. On average, we can visit 4-5 businesses per day.

Our audience is hungry.

We attract foodies and food-connected consumers traveling for authentic taste of place experiences.

Last updated November, 2024

Ontario Culinary Channels

Audience demographics

42% GTA
40% Rest of Ontario
12% Quebec
2% Rest of Canada
2% USA
2% International

72% women
28% men

Social Media Metrics

Combined followers: 39,000+
Annual impressions: 3.4m+
Annual engagements: 150,000+

We use a combination of organic posts, galleries and paid adverts to reach the target market for our content.

Newsletter Metrics

6,100+ subscribers

This weekly consumer newsletter features inspirational travel content including destination profiles, stories, event listings and curated advertising from our network.

OntarioCulinary.com

50,500+ visitors per month

Canada Culinary Channels

Audience demographics

29% Ontario
21% Québec
26% Alberta + BC
13% British Columbia
7% Atlantic Canada
4% USA

75% women
25% men

Social Media Metrics

Combined followers: 2,200+
Annual impressions: 5.6m+
Annual engagements: 190,000+

These channels were launched in 2023. We’re working hard to grow our organic following, but leveraging paid advertising in the meantime to maximize reach.

Newsletter Metrics

6,300+ subscribers

This bilingual (EN/FR) consumer newsletter is published bi-weekly and showcases Canada’s delicious destinations, crave-worthy content, and the nation’s tastiest events.

CanadaCulinary.com

11,500+ visitors per month

Let us help you tell your story

Contact Gabrielle Mueller, Marketing Manager at gabrielle@culinarytourismalliance.com