Do Something Delicious
A dynamic cooperative marketing campaign in partnership with Destination Ontario.
The storytelling experts at the Culinary Tourism Alliance are teaming up with the digital marketing masters at Destination Ontario to bring you Do Something Delicious, our tastiest, most successful campaign campaign yet.
Building on the success of the 2024 campaign, we’re rolling out a series of thematic blog articles on seasonal flights into 2026:
Spring 2025: mid-April to mid-June
Fall 2025: late August to late October
Holiday 2025: November and December
Winter 2026: mid-January to mid-March
SPOTS ARE LIMITED - sign up now to secure your partnership.
IMPRESSIONS
49m+
PAGE LANDINGS
531,011
AD CLICK TO LANDING
90%
Success from First 3 Flights, 2024
What’s in it for you?
Inclusion in at least two articles, chosen by you*
(*spots are limited and available on a first-come, first-served basis)
Distribution tactics:
Paid spend on Facebook, Instagram, and Google Discovery by Destination Ontario ($12k value)
Organic posts on @ontarioculinary channels (combined audience of 54,000+)
Premium home page exposure on ontarioculinary.com ($1,500 value)
Inclusion in consumer newsletter (8,200+ subscribers, $500 value)
Investment: $7,500
Sample Stories from 2024
Flavourful Escapes: Your Guide to Ontario’s Small Towns + Cities
Two Delectable Ontario Trails to Follow this Fall
Flavourful Fall Escapes 90 Minutes from Toronto
“Destination Ontario is proud to collaborate with the Culinary Tourism Alliance on the ‘DO Something Delicious’ campaign, amplifying seasonal food travel stories from over 30 partners. This partnership has driven over 550,000+ visits to featured articles, inspiring travellers to explore Ontario’s culinary experiences. We look forward to continuing this impactful collaboration in 2025/26.”
- Melissa Loomins-Beaudoin, Director of Marketing + Creative Services, Destination Ontario
IN PARTNERSHIP WITH